graphene

Tattoos for transparency: innovations in consumer communication

By | Food, Supply Chain Transparency

Researchers at Rice University have discovered a way to convert the outer layer of food into graphene, creating an edible barcode “tattoo.” This technology, which can be applied to any substance with a high level of lignin, such as potatoes and carrots or even wood and fiber, has significant implications for how product information is communicated to consumers.

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Uncle Ben's video

Scan and Discover!

By | Consumer Trust, Food, Supply Chain Transparency

Consumers in France can now use augmented reality to learn about the origins of their basmati rice. By using the Blippar app to scan the back of a packet of Mars’s Uncle Ben’s basmati rice, available in all grocery stores in France, they can discover how their rice made the journey from farm to fork and learn about the sustainability commitments made by the farmers who grew it.

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