Earlier this year, the United Nations Environment Programme published its “Guidelines for Providing Product Sustainability Information to Consumers” to provide guidance to the entire consumer packaged goods industry on the best way to share sustainability information with shoppers. We discuss the 5 Funamental Principles and how Transparency-One can help.
Consumers in France can now use augmented reality to learn about the origins of their basmati rice. By using the Blippar app to scan the back of a packet of Mars’s Uncle Ben’s basmati rice, available in all grocery stores in France, they can discover how their rice made the journey from farm to fork and learn about the sustainability commitments made by the farmers who grew it.
Why do we hear the word “transparency” all over today? Because consumers are looking for more transparent products. They want to know what is in the products they buy. How were they made? Where do they come from? To illustrate the concept of transparency, let’s take the example of a quiche, a famous French dish.
A recent report by Deloitte investigates how consumer drivers in the food and beverage industry have evolved over time, what kinds of changes have occurred, and how retailers and manufacturers should respond. Here are 4 key takeaways.
Carrefour, Transparency-One, and SGS launched the Visual Trust initiative during the Beijing National Food Safety Week , July 1st, in presence of media, other large retailers and Chinese authorities. Visual Trust is an end-to-end digital solution, allowing Chinese shoppers to check the quality and origins of their purchases, by scanning…
Transparency-One and SGS, the next generation of supply chain transparency solutions, will enable Mars Food to share details of its rice supply chain from farm to fork.
Effective and transparent supply chain management requires brands to monitor multiple aspects of production, such as country of origin, sensitive components, and factory conditions, among others.