Uncle Ben's video

Scan and Discover!

By | Consumer Trust, Food, Supply Chain Transparency

Consumers in France can now use augmented reality to learn about the origins of their basmati rice. By using the Blippar app to scan the back of a packet of Mars’s Uncle Ben’s basmati rice, available in all grocery stores in France, they can discover how their rice made the journey from farm to fork and learn about the sustainability commitments made by the farmers who grew it.

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Paris

Meet the Team: Julien Durand

By | Team

Get to know the people behind Transparency-One! Today we spoke with our Product Manager, Julien Durand, who based in our Paris office. 1. Where are you from? I’ve been living in Paris for a while, but I grew up in rainy Brittany, west of France. This region is home to…

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