Four emerging challenges for food businesses — and how to address them

By | Food, Supply Chain Transparency

In 2019 and beyond, the food industry is sure to undergo a radical transformation. To succeed in these changing times, food businesses must observe the market and evolve accordingly. How do food businesses, both new and old, navigate these challenges? What changes should you expect, and how should you prepare to face these challenges both now and in the future?

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Tattoos for transparency: innovations in consumer communication

By | Food, Supply Chain Transparency

Researchers at Rice University have discovered a way to convert the outer layer of food into graphene, creating an edible barcode “tattoo.” This technology, which can be applied to any substance with a high level of lignin, such as potatoes and carrots or even wood and fiber, has significant implications for how product information is communicated to consumers.

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Scan and Discover!

By | Consumer Trust, Food, Supply Chain Transparency

Consumers in France can now use augmented reality to learn about the origins of their basmati rice. By using the Blippar app to scan the back of a packet of Mars’s Uncle Ben’s basmati rice, available in all grocery stores in France, they can discover how their rice made the journey from farm to fork and learn about the sustainability commitments made by the farmers who grew it.

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