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Tattoos for transparency: innovations in consumer communication

By Food, Supply Chain Transparency

Researchers at Rice University have discovered a way to convert the outer layer of food into graphene, creating an edible barcode “tattoo.” This technology, which can be applied to any substance with a high level of lignin, such as potatoes and carrots or even wood and fiber, has significant implications for how product information is communicated to consumers.

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Uncle Ben's video

Scan and Discover!

By Consumer Trust, Food, Supply Chain Transparency

Consumers in France can now use augmented reality to learn about the origins of their basmati rice. By using the Blippar app to scan the back of a packet of Mars’s Uncle Ben’s basmati rice, available in all grocery stores in France, they can discover how their rice made the journey from farm to fork and learn about the sustainability commitments made by the farmers who grew it.

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Carrefour video

Carrefour, Transparency-One, and SGS launch Visual Trust in Beijing

By Consumer Trust, Food, Supply Chain Transparency

Carrefour, Transparency-One, and SGS launched the Visual Trust initiative during the Beijing National Food Safety Week , July 1st, in presence of media, other large retailers and Chinese authorities. Visual Trust is an end-to-end digital solution, allowing Chinese shoppers to check the quality and origins of their purchases, by scanning…

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