The business case for transparency is compelling: a 2018 study found that 74% of consumers would switch from their usual brand to another brand that provides more in-depth product information, beyond what is on the physical label. Immediate benefits of transparency include regulatory compliance, safer and more ethical products, and more efficient,…
American beer Bud Light is set to become “the first US beer to include comprehensive details for ingredients and serving facts directly on packaging.” The makers of Bud Light are moving the beer industry towards greater transparency—but more progress can still be made.
Supply chain transparency is essential not only for ensuring responsible products, but also for connecting consumers with the brands behind their purchases.
October 18 is Anti-Slavery Day. Despite its origins in the United Kingdom, this date serves as a global reminder of the importance of combating all forms of modern slavery. Businesses and their supply chains are extremely implicated in the fight against modern slavery. Unfortunately, human rights violations can be found…
While there are many things to love about chocolate, unfortunately the cocoa industry is also linked to forced labor and sustainability issues. To properly address the cocoa supply chain, we first must be willing to look at these difficult topics in-depth.
Earlier this year, the United Nations Environment Programme published its “Guidelines for Providing Product Sustainability Information to Consumers” to provide guidance to the entire consumer packaged goods industry on the best way to share sustainability information with shoppers. We discuss the 5 Funamental Principles and how Transparency-One can help.
Consumers in France can now use augmented reality to learn about the origins of their basmati rice. By using the Blippar app to scan the back of a packet of Mars’s Uncle Ben’s basmati rice, available in all grocery stores in France, they can discover how their rice made the journey from farm to fork and learn about the sustainability commitments made by the farmers who grew it.