Consumers in France can now use augmented reality to learn about the origins of their basmati rice. By using the Blippar app to scan the back of a packet of Mars’s Uncle Ben’s basmati rice, available in all grocery stores in France, they can discover how their rice made the journey from farm to fork and learn about the sustainability commitments made by the farmers who grew it.
Why do we hear the word “transparency” all over today? Because consumers are looking for more transparent products. They want to know what is in the products they buy. How were they made? Where do they come from? To illustrate the concept of transparency, let’s take the example of a quiche, a famous French dish.
In January 2018, we hosted a webinar presenting Transparency-One’s latest features, including our blockchain services. Blockchain can help enhance the Transparency-One’s supply chain transparency solution by providing users with additional data security. But how does it work? Here are your top 3 blockchain questions, answered.
It can be difficult to convince your business to take the steps towards transparent supply chains. How can you overcome this challenge? The key is to demonstrate return on investment. Here’s how to make your case.
The holidays are upon us. It’s a time for family, friends, food, and a healthy dose of gift-giving. While it is a joyous time of year, if you’re anything like me, the abundance of meals and gifts makes you ever more aware of the impact we as consumers have on…
Get to know the people behind Transparency-One! Today we spoke with our Product Manager, Julien Durand, who based in our Paris office. 1. Where are you from? I’ve been living in Paris for a while, but I grew up in rainy Brittany, west of France. This region is home to…
This Thanksgiving, in addition to quality and price, ethical considerations such as social responsibility and animal welfare are new factors to consider when purchasing a turkey. However, the variety of labels found in grocery stores may leave you feeling overwhelmed. What do they all mean, and which is the “best” option?