Mars Food has launched a revolutionary supply chain solution with Transparency-One, SGS, and Blippar to help realize its 2020 ambition of sourcing UNCLE BEN’S® rice from sustainable sources.
Transparency-One and SGS, the next generation of supply chain transparency solutions, will enable Mars Food to share details of its rice supply chain from farm to fork.
“At UNCLE BEN’S we want to connect consumers with our farmers in a credible way,” said Luc Beerens, Global Sustainable Sourcing Director, Mars Food. “SGS with its two technology partners, Transparency-One and Blippar, is delivering that. SGS provides credibility, Transparency-One provides transparency through supply chain mapping and proactive risk management, and Blippar provides engagement through its mobile application, enabling shoppers to scan the UNCLE BEN’S pack and get connected with our farmers via augmented reality.