Transparency-One, the source to store supply chain transparency solution, has released new functionalities to arm businesses with more granular transparency and control of their supply chains. All partners in the supply chain, from raw material suppliers to consumer-facing brands, can use the Transparency-One platform to simultaneously manage supply chain mapping, compliance, and sustainability data as well as batch and purchase order (PO) traceability information for increased accuracy.
Consumers in France can now use augmented reality to learn about the origins of their basmati rice. By using the Blippar app to scan the back of a packet of Mars’s Uncle Ben’s basmati rice, available in all grocery stores in France, they can discover how their rice made the journey from farm to fork and learn about the sustainability commitments made by the farmers who grew it.
Why do we hear the word “transparency” all over today? Because consumers are looking for more transparent products. They want to know what is in the products they buy. How were they made? Where do they come from? To illustrate the concept of transparency, let’s take the example of a quiche, a famous French dish.