Consumers in France can now use augmented reality to learn about the origins of their basmati rice. By using the Blippar app to scan the back of a packet of Mars’s Uncle Ben’s basmati rice, available in all grocery stores in France, they can discover how their rice made the journey from farm to fork and learn about the sustainability commitments made by the farmers who grew it.
This Thanksgiving, in addition to quality and price, ethical considerations such as social responsibility and animal welfare are new factors to consider when purchasing a turkey. However, the variety of labels found in grocery stores may leave you feeling overwhelmed. What do they all mean, and which is the “best” option?
A recent report by Deloitte investigates how consumer drivers in the food and beverage industry have evolved over time, what kinds of changes have occurred, and how retailers and manufacturers should respond. Here are 4 key takeaways.
Deforestation can be linked to virtually any consumer product on the market, making it a major concern for shoppers looking to make more ethical and sustainable purchases. Eliminating deforestation in the supply chain is not just an environmental issue, but a business one.
Achieving food safety transparency is of utmost importance today. In 2015, the US Food and Drug Administration’s Food Safety Modernization Act (FSMA) implemented several rules to minimize food safety risk in supply chains.
Transparency-One and SGS, the next generation of supply chain transparency solutions, will enable Mars Food to share details of its rice supply chain from farm to fork.