Consumers in France can now use augmented reality to learn about the origins of their basmati rice. By using the Blippar app to scan the back of a packet of Mars’s Uncle Ben’s basmati rice, available in all grocery stores in France, they can discover how their rice made the journey from farm to fork and learn about the sustainability commitments made by the farmers who grew it.
It can be difficult to convince your business to take the steps towards transparent supply chains. How can you overcome this challenge? The key is to demonstrate return on investment. Here’s how to make your case.
Another year has come and gone! Throughout the year we like to share the latest insights and news in supply chain transparency. We’ve rounded up our most popular blog posts from 2017.
