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Scan and Discover!

By Consumer Trust, Food, Supply Chain Transparency

Consumers in France can now use augmented reality to learn about the origins of their basmati rice. By using the Blippar app to scan the back of a packet of Mars’s Uncle Ben’s basmati rice, available in all grocery stores in France, they can discover how their rice made the journey from farm to fork and learn about the sustainability commitments made by the farmers who grew it.

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Blockchain in 30 days

By Blockchain, Supply Chain Transparency

Everyone seems to be talking about blockchain. Recently, in between teenage “eye rolls,” even my 13-year-old asked me about blockchain and what we are doing about it. Really? Despite the teenage questioning, we had already been watching the blockchain trend closely. A couple of weeks ago, we launched a blockchain service option for our platform.

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